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Product Placement

Posted by BenSpark on January 20, 2008

In movies and TV shows there are many spots for product placement. It helps defray the cost of production by generating advertising dollars. I’ve seen major sponsors like Coke and Chevy (Transformers anyone?) But what about furniture stores. In every single movie that is not animated there has to be some form of furniture. How do the movie and television companies afford to have so much furniture in their productions?

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